Privacy Policy

Last Updated: June 2025

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This Privacy Policy explains how Nutivo ("we," "us," or "our") collects, uses, and protects your information when you use our mobile application.

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Nutivo is a food nutrition analysis app that helps users make informed dietary choices through barcode scanning and AI-powered recommendations.

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By using our app, you agree to the collection and use of information in accordance with this policy.

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Our app requires camera permission solely for barcode scanning functionality to help you identify food products.

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We do not store, record, transmit, or share any camera images or video.

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The camera is used only locally on your device to read product barcodes and is never saved to our servers or your device storage.

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When you scan a barcode, the camera captures the barcode data (numbers/text) but no actual images are retained.

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All camera processing happens locally on your device.

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Account Information (Optional): Email address, name and profile information, country and language preferences (if you create an account).

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Usage Data: Products you scan (barcode numbers and product information), search queries within the app, app interaction patterns and preferences, scan history (stored locally on your device for 60 days).

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Device Information: Device type and operating system, app version for technical support, crash reports and performance data (anonymized).

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Location Data: Only if you grant permission, used for regional product recommendations, never shared with third parties.

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Provide barcode scanning and product analysis

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Deliver personalized nutrition recommendations

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Improve our product database and AI algorithms

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Provide customer support

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Send important app updates (if you have an account)

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Analyze usage patterns to enhance user experience

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Comply with legal obligations

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Product Information: We source product data from OpenFoodFacts, the world's largest collaborative food database, and other verified public databases.

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Additive Safety Data: Safety information comes from official sources including EFSA (European Food Safety Authority), FDA, and other regulatory bodies.

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AI Enhancement: Our AI fills gaps in official data using established regulatory patterns and scientific literature. All AI-generated content is clearly labeled and distinguished from official data.

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We do not sell, rent, or trade your personal information to third parties.

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We may share information only in these limited circumstances:

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With trusted service providers who help operate our app (under strict confidentiality agreements)

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Anonymized, aggregated data for research and improvement purposes

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When required by law or to protect our rights and users' safety

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In case of business transfer (under the same privacy protections)

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Access: Request a copy of your personal data

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Correction: Update or correct inaccurate information

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Deletion: Request deletion of your personal data

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Portability: Request your data in a portable format

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Opt-out: Unsubscribe from communications at any time

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To exercise these rights, contact us at info@nutivo.com

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Retention Periods: Account data until you delete your account, scan history automatically deleted after 60 days (stored locally), usage data may be retained in anonymized form for service improvement.

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Security Measures: Industry-standard encryption for data in transit and at rest, secure cloud infrastructure with regular security updates, regular security audits and vulnerability assessments, limited access to personal data on a need-to-know basis.

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Nutivo is not intended for children under 13.

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We do not knowingly collect personal information from children under 13.

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If we become aware that we have collected such information, we will delete it immediately.

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Your information may be transferred to and processed in countries other than your own.

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We ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.

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We may update this Privacy Policy periodically.

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Significant changes will be communicated through the app or via email (if you have an account) with at least 30 days advance notice.

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Your continued use of Nutivo after changes constitutes acceptance of the updated policy.

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Our app may contain links to third-party websites or services.

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This Privacy Policy does not apply to those external sites.

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We encourage you to review their privacy policies.

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For questions about this Privacy Policy or to exercise your privacy rights:

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Email: info@nutivo.com

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Address: Sepapaja tn 6, 15551 Tallinn, Harju Maakond, Estonia

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We respond to privacy inquiries within 30 days as required by applicable law.

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For users in the European Union, our legal basis for processing your data includes:

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Consent: For optional features like location services

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Contract: To provide our app services

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Legitimate Interest: To improve our services and provide support

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Legal Obligation: To comply with applicable laws

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You have the right to lodge a complaint with your local data protection authority if you have concerns about our data processing.

This privacy policy is effective as of the date listed above and applies to all users of the Nutivo mobile application.

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